Your Worst Critics could be your Best Intranet Engagements Friends
Help engage intranet users with these 5 tips
User engagement is only extremely rarely won by a sole intranet team. It just takes more to engage an entire organization of users – users of different age, gender, job and interests. In this post we give you 5+ tips to get this more by tapping into the energy of your organization and engage your users in engaging themselves and your joint colleagues. And, yes, part of this involves your worst critics.
Let Users Recognize Themselves in the Intranet
To be truly engaged, users will need to see a bit of themselves in the intranet solution. Offer
intranet tools that make it easy for staff to upload content, add comments, setup personalized content etc. Also, welcome intranet feedback and let employees know how (and when) their feedback
will change the intranet.
Make your Worst Critics Fight for you
Identify colleagues that own a passion for the intranet and are able to spread the good vibes to coworkers. Sometimes these are to find amongst the worst critics of your intranet solution. Use this energy for something positive by making these enthusiastic people responsible for your common intranet success. When you have your task force ready: Train them, give them the resources they need, and publicly reward them when they succeed.
Cultivate a Debate Culture
Engagement needs to be backed up by a company culture that explicitly welcome staff to take part in the debate and voice their opinion. Offer a space for debate and dialogue on the intranet and make sure someone takes the first step and initiate a dialogue or take part in one. Also, make sure involvement is publicly rewarded – ideally by a figure of authority.
Make your Intranet Mobile
More than 50% access internet home pages from mobile devices (smartphones and tablets). Intranet users don’t wish to act any different. Enable staff to access the intranet from the field and on the run. An intranet that is present whenever and wherever users need it is much easier to engage with.
Develop an Intranet Roadmap
An engaging intranet needs continuous nourishment. Make sure your intranet keeps offering fresh content, relevant functionality and continuous business value. And keep reminding users of this value – gamification can be a help here! Have an intranet roadmap in place that involves functionality as well as editorial work – and make sure you have sufficient resources to follow the roadmap.
+ the Essential Intranet Engagement Fuel
Even the most perfectly designed car needs fuel in order to drive – and to be continuously refueled in order to keep driving. We find the fuel of intranet engagement being support from management. Not only does your intranet need resources provided by management to succeed, it also needs management to show intranet engagement by example. Show management that intranet engagement is an investment worth. You can do this by providing numbers proving your case e.g. by measuring intranet engagement.